I kinda agree to the 3 main points. Being seeing it moving towards that in the projects that we are increasingly handling. So what's the impact on digital marketing?
Here’s my take on the 3 main points in relation to Digital
Marketing
Mobile
- Mobile devices would be more prevalent in both consumer and businesses.
- Everything we develop will have to consider mobile. Be it, websites, CRM campaigns (mobile optimised emails etc), touch friendly interfaces, display ads etc.
- Mobile Apps will be a big thing. Thin apps that will sit in the phone, use of cloud computing to make complicated processing.
- Mobile devices will capture a magnitude of data. (photos, videos, social media, web browsing, use of apps etc). These data would be stored on the cloud.
- Mobile devices are ubiquitous, they are always on and always by your side. Real time marketing based on proximity, location, time of day etc.
- Well-connected devices. Sharing of information and data between devices.
Cloud
- Due to limited processing power of mobile devices, complicated processing would be done on the cloud to improve performance.
- Moving away from actual physical server hosting. More and more, we are using cloud hosting to allow for flexibility and scalability to adapt to spikes in load due to marketing campaigns.
- Websites and applications are becoming more global and regional in reach. Depending on content delivery networks (CDN) like Akamai and AWS cloudfront to serve content.
- Able to quickly scale up for data storage.
Data
- Analytics would be a big thing for marketing. How to make sense of different sources of data and make recommendations for marketing?
- Change in the way data is stored or structured. E.g. NoSQL, Hadoop.
- Change in the way marketers understand data, increased use of data dashboarding tools.
- Use of cloud to store data that can quickly scale up when required.
