So when mobile phone came out and we could type messages, it was godsend. Swear that I won't need anything else. For a while, there were mobile plans in the market that caters to this group of users who would sms or text more often than calls.
Then came the smartphone. And WhatsApp and BBM slaughtered text messages. Why SMS when I can have emoticons laden text conversations?
But. Does that mean the end of the road for SMS marketing. The article seemed to think so. I'm not so sure. There would always be marketeers who want to reach out to customers via the most commonly used channels. Mobile would be one of them. Someone in the near future would be able to find a way to market via WhatsApp and other SMS-replacements. Maybe it's not that far from now.
Read more here.
http://www.theaustralian.com.au/australian-it/mobile-operators-to-lose-54bn-in-sms-revenue/story-e6frgakx-1226494103185
