But often, its a uphill task trying to educate clients and stakeholders. That the mobile is not equal to a smaller desktop. Users have sometimes very different intent when browsing the same site from their mobile devices and/or at different time of the day as well as location.
The objective of the website in relation to its mobile users must be clear. And the recommendations backed by data and insights. Assumptions like "I think my mobile users would like this" or "these are the most popular pages on my website, so they should be present on my mobile site" or "i want everything on my website to appear on mobile" should be put down with extreme prejudice.
Read more here.
http://www.imediaconnection.com/content/33877.asp#singleview
